5 Key Success Factors For Maximizing Affiliate Marketing Traffic
Monday, May 12, 2008
Generating more traffic is a primary goal for any web developer, but it is especially important for affiliate marketers. In order to achieve sales success, it is absolutely essential to get your target customers to visit your website. However, getting people to visit your site involves much more than just posting a few pages on the Internet. In order to get the traffic you need to succeed both now and in the future, it is essential to spend some time carefully planning the development and long-term maintenance of your site. Fortunately, most of these methods simply require time, effort and a bit of creativity to implement, which means you can quickly get started with these key success factors for maximizing traffic.
“Your website also needs to be updated regularly, preferably at least once a week. Readers are eager to find new content, so showcasing new articles on your home page is always a great idea.”
No. 1 -- Create Lots Of High Quality Affiliate Content
A great website is more than just a home page, contact page and links. In order to attract viewers to your site, you must give them a good reason. Content is the key. Articles, podcasts, videos and blog posts are all great ways to gain traffic and keep people coming back for more. Start by creating great promotional pages for all of your affiliate marketing products. Each page should be rich in information and tools to help your customers find what they are looking for.
Of course, simply posting your articles and leaving it at that is not enough. Your website also needs to be updated regularly, preferably at least once a week. Readers are eager to find new content, so showcasing new articles on your home page is always a great idea. One great affiliate marketing tip is to create a product showcase on your homepage that is updated at least once a week.
No. 2 -- Send Out A Regular Newsletter
Newsletters are a great way to remind past readers about what your affiliate marketing website has to offer. Utilize your newsletter to highlight new articles, special offers and new products. In order to gain new subscribers, always feature your newsletter signup link prominently on every page of your site. Whenever possible, try to send offers that are directly related to what the customer is interested in. For example, if a user signs up for your newsletter to learn more about a specific product your sell, be sure to feature similar products in future editions of your newsletter. While it may take some time to build up a large list of subscribers, this technique can result in thousands of extra page views each week, which can then result in more affiliate sales.
No. 3 -- Join Webrings, Blog Networks And Other Groups
One of the best ways of maximizing website traffic is to generate lots of incoming links to your site. How can you inspire other websites and blogs to link to your content? In addition to creating genuinely useful information, you can inspire linking by joining select webrings, blog networks and related online groups. Start by doing some basic research to find other websites and networks that relate to your site topic.
What should you do if there are no webrings or blog networks devoted to your topic? The answer is to start your own. Develop and outside site, then start emailing invitations to other websites in your affiliate marketing niche. After you have established your presence as an authority in your subject area, other website owners will be far more likely to links to your material.
No. 4 -- Always Optimize Every Page
Since search engines generate the vast majority of traffic, it is important to appear near the top of search results. Search engine optimization (SEO) can dramatically improve your overall website traffic as well as your affiliate marketing profits. One of the best ways to quickly improve your traffic is to apply SEO strategies to every page of your site.
Start by choosing specific keywords, and then make each page of your site focus on one or two of these keywords or phrases. For example, if you are selling a certain affiliate product, choose the keywords that are most searched for then use these search terms prominently on your product page. Use your target words in the title, description and subheads of each article on your site. Just making this simple change can increase traffic and ensure the continued success of your site.
No. 5 -- Use Past Results to Maximize Traffic
No matter what key success factors you decide to use in order to maximize your affiliate marketing traffic, it is absolutely essential to carefully track your results and progress. Save all website traffic reports and spend some time each week looking at traffic trends. While your statistics may not vary tremendously from week to week, this process can help you spot spikes in traffic and gain a better understanding of user behavior. By learning all that you can about how your viewers are using your site, you will be better able to tailor your website and your affiliate offers to meet their needs.