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Google is to Sell Performics

The big and prosperous Google has now decided to sell their Performics search marketing business to Publicis Groupe. The Publicis Groupe is a French based company with its head quarters situated in Paris. Performics help their clients to improve the results of advertisement investments and to increase the effectiveness of their campaigns.

Performics have been around since 1998, building up quite the expertise, and now employs around 200 people that all are outstanding at marketing. When Google acquired Performics they said that they would split it into two different divisions - search marketing and affiliate marketing. The affiliate marketing business was renamed in June and they didn't know what to do with the search marketing business… Until now that is.

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