How To Create A Great Landing Page - Free Template
Sunday, Sep 7, 2008
No matter what affiliate marketing method you are using to promote products online, high conversion is essential. Volume in ad impressions, clicks and CTR will not matter if nobody is actually buying your product. Especially if you are working with PPC campaigns and paying CPC every time somebody clicks on you ad. If you are looking to secure a higher conversion rate and ultimately stabilizing your affiliate income, one of the first things to understand is how to create a great landing page.
“Download our 121doc landing page and free landing page template and start promoting your ad campaigns now!”
Get a Free Landing Page Template
To start off, rather than writing a simple article listing the do's and don'ts in creating a landing page, we have taken the liberty in creating a real landing page and attaching it to an existing ad campaign at 121doc.com, promoting private healthcare online and global medical shipments, earning up to 15 % in CPS (Cost Per Sale) commission. Below you can read and see exactly how to create a landing page that will stimulate conversion. Lastly you will be able to simply download our finished landing page, sign up to the 121doc affiliate program and start promoting, and/or download our free landing page template to use in creating your own ad campaigns.
Let us begin with a look at the original landing page template. We have created a typical and proven effective template with which you simply need to rewrite the texts to fit your promotion. Depending on what product you are promoting more text and information may need to be fitted in. If you feel this is necessary, product reviews, instructions, testimonials and other specifications should be added below initial text. Though more text can be beneficial your main task is to persuade the visitor to take an action. By adding a "learn more" hyperlink with a tracker link you can simply refer to the available information at the merchant's website. You have then both successfully sent your visitor to the actual place of purchase and seen to his/her need of more information.
Based on the now created landing page template we can just add our information and tracker links. You now have a great landing page to promote 121doc online health care. If you know html you can play around with the page's color schemes and easily modify any details. For you who have little experience in programming, Dreamweaver is the perfect site builder software.
Essential tips for an Ad Campaign Landing Page
Content & Information
As we will get into the importance of call-to-action in a minute we would also like to stress the importance of corresponding information. In order to purchase a product online visitors normally demand accurate and non-spammy content on a landing page. Additionally you should be aware that most people coming to your landing page have great experience in promotional sites and aren't easily fooled into buying stuff. Rather than volume and catchy sales pitches a proper landing page should answer all possible questions the visitor may have. A page with too much text will only bore and exhaust the visitors from taking action.
Call-to-Action
Then of course it's still very much about making a sale and proper copy is essential. The call-to-action element in titles and headers will constantly move the visitor forward towards taking an action.
Copied Web Design
When it comes to the web design of the landing page, making it as similar to the merchant's website is the best way to go. Look at the color schemes and font and modify your landing page accordingly. This way the visitor will not be surprised when he/she clicks though to the actual page of purchase. A web design coherent with your advertiser's will give the landing page the essential credibility it needs to gain its visitors confidence.
Free Landing Page Template Download
By now you probably are getting the hang of what is needed in order to create a great landing page for your affiliate marketing ad campaigns. Even so we have gathered the finished 121doc landing page and the landing page template for you to download, completely FREE, and use as you please. To download the .RAR file simply click here. All you need now is an affiliate account at 121doc affiliate program. If you do not already have one, you can join here or read our full 121doc affiliate program review.
Good Luck
/Joshua Simmons
