October Trends In The Affiliate World
Friday, Oct 17, 2008
Paying attention to seasonal trends in online marketing can pay off in a big way for savvy marketers willing to capitalize on such opportunities. October is one month when affiliate marketing trends come to the forefront thanks to the sudden influx of students browsing the web and the impending Halloween holiday.
“Terms that increase in October tend to relate to the fall season or to the Halloween holiday. You may see a sudden increase in searches for specific foods, party planning and Halloween costumes.”
How can you make October trends in the affiliate world work for your business? By following a few simple strategies, you can reap the rewards while avoiding potential pitfalls.
Track October Trends With Online Research Tools
In order to determine which products and services are the most popular in October, spend some time researching the needs and interest of your target audience. Google Trends is an excellent online tool that allows you to visually track the number of monthly searches throughout the year. Simply enter possible search terms and note which ones tend to rise in popularity during October.
Terms that increase in October tend to relate to the fall season or to the Halloween holiday. You may see a sudden increase in searches for specific foods, party planning and Halloween costumes.
Do's and Don'ts for October Trends
If you do choose to focus on some October affiliate trends, it is important to select products truly related to the interests and needs of your customers. Simply adding unrelated Halloween affiliate offers can actually turn users away from your site and lower sales of your non-seasonal offers.
Instead, consider creating a specific subsection of your site devoted to October trends in the affiliate world. Link to this section from your front page and other pages, so that users who are interested in such offers can quickly and easily find your seasonal content.
Most importantly, remember to remove your October offers immediately after the month is over. Leaving these links on your site may be easier, but it can make your site look dated and unattended. While this may require extra effort, it also allows you to shift your focus onto other seasonal trends in the upcoming months, rather that maintaining outdated content and offers.
