Using Logo Design In Affiliate Marketing
Think of the major logos out there in the business world: Coca Cola, McDonald's and the Macintosh Apple. All of these things have instant logo recognition. It's a bit much to ask an affiliate marketing site to have this broad a degree of name recognition, but some degree of logo recognition is still possible. In fact, the logo is a vital component of any web business.
“After a web surfer lands on a website, the logo is the first thing he or she sees. At least it should be. It should convey a lot about what the site represents.”After a web surfer lands on a website, the logo is the first thing he or she sees. At least it should be. It should convey a lot about what the site represents.
Do you want the site to seem more playful or professional? Do you want a mixture of the two? Make no mistake that logo design is demanding and you should not take it lightly. Once you decide on a logo, it should then be displayed within the website and all promotional materials.
How to Design a Logo
For affiliate marketers, you have two ways to go -- design the logo yourself or hire an outside artist. One of the great benefits of today's web-design software is that it makes it much easier to design logos and websites. Web templates actually come with a built in header. For example, if you are running a car products affiliate, you could choose a template with a picture of a car in the header.
At the same time, it's important to avoid confusing a header and a logo. While the header is the first thing a web surfer sees, the logo is the main representation of the business. You can do this via a web design program or other design program.
If you don't plan to design the logo yourself, you can outsource the job to a logo design firm. The advantage here is that the firm will design a series of logos and you can choose the one that best fits your business model.
Logos and the URL
Since it can be difficult to pin down a simple URL for an affiliate website, you can choose to create a brand name that is not a direct reflection of the URL. This is not ideal, however, so you should try to design a logo that's a direct translation of the URL, if possible. This will increase brand and name recognition. For instance, look at this site -- the URL and the name are the same, "Affiliate Tips." Branding the logo and branding the URL go hand in hand.
