How To Use Pay Per Click For Affiliate Marketing!
Tuesday, Mar 11, 2008
The good news about affiliate marketing is that it is much cheaper than running a traditional business. What this means is that you can funnel more money into advertising efforts, such as pay per click marketing. A business owner running a storefront has to think about rent, insurance, employee's paychecks and more. An affiliate marketer has few of these concerns.
“This is why pay-per-click marketing is so important. In an increasingly competitive marketplace, it's sometimes necessary to pay to play.”
It would be a mistake to think that affiliate marketing is a free enterprise. Once you set aside the costs for web hosting and possible web design, you don't have many upfront costs. This is precisely the appeal of affiliate marketing, but it's also a potential trap.
Some marketers may think that you can be a successful affiliate marketer with minimal economic investment. This isn't true. The more money you put in, the more money you're apt to bring in. This is why pay-per-click marketing is so important. In an increasingly competitive marketplace, it's sometimes necessary to pay to play.
Pay Per Click Mistakes
There's a good and bad way to go about pay per click marketing. The first thing you need to do is strategize. A mistake people make is relying too heavily on pay per click marketing, while not putting enough emphasis on ranking naturally.
Pay per click is sort of a quick fix, but what you really need to do is provide keyword-rich content on site, in addition to any marketing campaign. This is where strategy comes in -- are you trying to double up pay per click with content or instead target pay per click content towards keyword searches that aren't housed on site?
To reach that point you need to do some research. Find those keyword phrases that are most commonly inputted and which sites rank highest. Don't be afraid to include some misspellings or odd word matchings as well, though these should be within the realm of reason.
You also have to match keywords aimed at people looking to make a purchase. So, for example, "affiliate program" is stronger than "affiliate information," as the latter may just be looking for information, rather than to sign up for a program.
You also have to strengthen the landing page for keywords. Is the landing page relevant to the keyword? Are affiliate links easily located and appropriate? A big mistake affiliate marketers make is thinking all about the search engines, but not factoring in how that search relates to the site itself.
The main way to measure a pay per click campaign's effectiveness is via site meter software. You need to check the exit pages in addition to the entrance pages -- i.e., you need to see what makes people leave the site as well as what attracts them.
Another good piece of advice is don't always go for the top bid. The placement of links differs for search engines, but really being in the top ten is where you should be aiming. In addition, you shouldn't set a universal maximum bid, as some landing pages will yield a lower profit and won't be able to make up the difference. Conversely, you can set up a high max bid for a profitable landing page.