Advertise with PPC – Yahoo SM or Google AdWords
When it comes to earning money through affiliate programs there are several ways to get paid. One of the most common is PPC, pay per click, a good payment alternative to secure your profit. For every unique click on your link or banner you’ll earn a fixed amount. Learn everything you need you know about PPC affiliate marketing and other issues regarding it through our articles.
Choose a first – tier PPC System – Google AdWords or Yahoo SM!
Monday, Jan 21, 2008
The first thing you have to figure out before deciding which PPC system to use, is which search engine your future customers might be using. The search engines below are both market leaders, with the highest traffic of all search engines on the Internet. But that doesn’t necessarily mean that your PPC ad will generate conversion no matter where you place them!
“By rewarding ads that are doing well, Google AdWords leave a window open for high rankings despite of not having the highest bid. What it all comes down to is high click through rate; a way to measure the popularity of your ad.”
Different search engines for different folks
Knowing which search engine your target group is using most frequently is the strongest advantage you can get. Many companies buy PPC on both Google and Yahoo, often ending up not selling anything on one and flourishing on the other!
Google AdWords & Yahoo SM
The creme de la creme of PPC systems are to no surprise the game leading search engines Google (Adwords) and Yahoo (Search Marketing). They both have advantages and disadvantages. In the end it’s up to you to decide, but to your convenience we’re going to list their strongest and weakest qualities.
Yahoo SM – When it comes to bidding on your ad Yahoo SM gives you full control. By both letting you see who you are bidding against, how much they are bidding and ensuring that whether you bid $2 or $0.50 over the highest bid, you will never pay more than + one penny than the highest bidder.
Google Adwords – Mysterious like they tend to be Google’s PPC system does not allow any inside information. No names, no bids. You place your bid depending on how much you are willing to pay, and get ranked accordingly. Admittedly this is a smart way to make the most money; not limiting the advertiser’s spending potential.
Google AdWords – As one of the most frequently visited websites in the world, Google has the strongest advantage in PPC advertising. Heck a lot of traffic! But for this benefit you have to pay more, naturally! Especially on highly demanded keywords!
Yahoo SM – Being the second most visited search engine is still a forceful argument to advertise with Yahoo SM. This PPC system is generally cheaper as well.
PPC systems often get criticism for managing advertisements based on the advertiser’s wallet size, thus leaving no space for smaller businesses. Google AdWords has figured out a solution to these accusations, making sure that relevancy always comes first and money second. By rewarding ads that are doing well, they leave a window open for high rankings despite of not having the highest bid. What it all comes down to is high click through rate; a way to measure the popularity of your ad. If your ad generates a higher CTR than the highest bidder you will almost certainly take his place.
With less traffic to boost the prices Yahoo SM could be recommended for businesses with a small budget. They have no reward system according to CTR but then again, you probably won’t have to pay a lot to get high rankings.