The most important thing when it comes to making a successful site is good quality content. But the content isn’t everything. You also have to put great emphasis on the packaging and promotion of your content.
I mean what is the point of having great content if no one sees it.
“The most important thing when it comes to making a successful site is good quality content. But the content isn’t everything. You also have to put great emphasis on the packaging and promotion of your content. I mean what is the point of having great content if no one sees it.”
A very effective way to draw attention to your site is link baiting. This means writing content that others find interesting, exciting or useful and will link to from their own sites.
If you succeed in doing this you will both get traffic directly from the links and if enough people link to you will also manage to rank high in search engines such as Google on things that relate to the content of your site. By building links the awareness of you website is bound to increase.
The title is the key
So how to you create good link baits? Well, the key is a catch title. To draw attention to your text piece you want it to be rated high at social sites, such as Reddit.
This rating is based on the votes cast by the users at these sites. Many of them will only see your title in a list when they vote at it, which makes the title far more important than the rest of the text.
Once you have decided on a catchy title it is really important that the text delivers the things that the title promises. There is nothing more irritating than reading a text to discover that it doesn’t contain what you expected.
Only give promises you can deliver in the title.
Content is still king
Once you have a good title you should write a text that is focused and to the point on the subject. You have to deliver what you have promised in the title. This is very important. People don’t read texts in online in the same way as they read a book or a magazine.
Online, people skim texts and want to find what they look for fast. Use short paragraphs and sub-headers in order to make it easy for the visitor to get a grasp of the text.
The subject of your text can be basically anything, but should have some connection to the things you promote on your site. To find the right angle for your piece you can use a hook.
There are several different hooks that can be used:
- News hook, be the first to write about something and you are sure to get loads of links.
- Resource hook, practical and useful articles or a compilation of useful information regarding your area of interest.
- Humor hook, this can be pictures, texts or list were you make fun of things regarding your niche. Everybody loves a good laugh. And if others in your field recognize themselves in your humor hook they will often link to it.
- Contrary hook, kill a myth or take a different stance in an issue of interest in your niche.
If you have found the right hook and have created a piece that you think will take the world by storm you have to make sure that other people find it and link to it.
If you use your imagination you will see that there are numerous of ways to get others to notice your stuff. The most important stuff is to get there attention and if the content you have created is good enough the rest will follow.
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