Affiliate Marketing

Email Marketing Tips To Improve Your Affiliate Marketing Techniques


Email Marketing Tips To Improve Your Affiliate Marketing Techniques

  • Social & Viral Media
  • Email Marketing Tips To Improve Your…
  • Social & Viral Media

    There are many different ways of finding what you need on the web. Search Engines has done a good job filling that need. But if you’re not content with robots trying to find what you’re looking for, why not try real people. Social Bookmarking enables you to take part of social networks sharing links and tips of websites worth visiting. Viral marketing is a strategy by which an advertiser wants its viewers to interact and create a buzz. Forwarding e-mails was the original viral marketing strategy but nowadays it can be anything from online games to videos, think Youtube. As an affiliate, and opinion leader, you can generate this hype and make tons of money doing it. At AffiliateTips.com you’ll find the necessary information about this intriguing issue.

    Email Marketing Tips To Improve Your Affiliate Marketing Techniques

    Thursday, Mar 20, 2008

    Email marketing can be a bit of a slippery slope. As a small business owner, you know what it’s like to be barraged with spam. You also know what it’s like to be barraged with promotional offers. Even if these are technically not spam, they can become a nuisance if they fill up too much of your inbox. That said, email marketing is important and effective when done well.

    “In short, marketing emails need to be as feature rich and informative as the main website. Otherwise, people will just think its junk mail cluttering up the inbox and unsubscribe from the list.”

    The main thing you have to think about is originality. This is true of your website and true of any marketing methods you employ. A website needs to be able to stand out from the crowd. Now that email marketing has become so pervasive, your business emails need to be unique as well.

    In short, marketing emails need to be as feature rich and informative as the main website. Otherwise, people will just think its junk mail cluttering up the inbox and unsubscribe from the list. Here are some techniques for improving an email marketing program.

    Email Marketing Techniques

    You may think that affiliate marketers have different concerns than standalone business owners, but this isn’t entirely true. Here on Affiliate Tips, we often mention the need to approach affiliate marketing like a traditional business. This applies to email marketing as well.

    The main thing you have to do is to keep it fairly simple. This doesn’t mean spare, but instead to make the email immediately accessible. The reader will know exactly what is contained in the message very quickly. In this regard, the title is very important. For example, a title like, “email marketing tips” will both draw a reader in and inform him what is contained in the email before he even clicks it open.

    It’s a good idea to not overuse HTML, as some users may block this in the mail program, as a way of saving space. While using HTML is recommended to make the email stand out, you should use alt tags around HTML coding to ensure that the message can be read even if the user has HTML turned off in their email client.

    Images should have support text to ensure that the basic gist of the message comes across. Be certain to view the message in both non-HTML and HTML formats to see how it looks. It’s also not a bad idea to view the message in different email clients.

    Include a number of links to your site throughout the email, as this is the main purpose of the marketing effort. As mentioned, putting an article, or part of an article in an email is a good method to let people know of the information and services available on the site. You can also look to send out an email when the site has reached a milestone — site redesign, new content, new contributors and whatever it may be.

    You should sell the site without overselling it. Writing, “Come to the best site online,” is transparent. Instead, offer an honest account about what separates your site and business from others.

    Remember not to send email too frequently, especially if the person has signed up for once-a-month messaging. It’s a good idea to include the option. Finally, include an area where a user can forward the email to a friend or colleague. The idea is to go viral, and only if your email is worthwhile and unique will this be possible.