You might not think that logo design increases traffic. How’s that possible? How can a logo increase the number of a site’s visitors? The answer is it can’t – there’s no direct correlation.
“So, while this use of a website’s logo does not guarantee increased web traffic in the same way that, say, pay-per-click advertising does, it is still a good long-term solution for increasing web traffic.”
Indirectly, however, a logo can do a lot to further a site’s name recognition. The web is a major part of everyday life, so that you will find advertisements for a website that reach beyond the confines of cyberspace.
The main idea when designing a logo for a website is not just to make it look nice on the website itself, but so it can also be used in other advertising arenas. A service like CaféPress, for instance, allows a web owner to design shirts, bags, mugs, stickers and more using a website’s logo.
You should also use the logo on business cards, mailers and other types of advertisements. So, while this use of a website’s logo does not guarantee increased web traffic in the same way that, say, pay-per-click advertising does, it is still a good long-term solution for increasing web traffic.
It takes money to make money, so you should also think about giving away freebies to web visitors. Free t-shirts might be a little expensive, but free pens or other swag that you can buy in bulk can be a good web-promotion idea.
As an affiliate marketer, you have to think outside the box. It is more difficult to create brand recognition when you are not manufacturing a specific product. However, if you treat the business as a legitimate standalone business, consumers will respond in kind.
Repeat Traffic With a Company Logo
The main idea with generating web traffic is not getting new visitors, but getting repeat visitors. Obviously, you want to get as many new visitors as possible, but if those visitors are coming once to never come back again, this will do little to increase a site’s standing among competitors.
What you really need to do is increase repeat visitors. One vital way you can do this is by designing a compelling logo.
Be certain, there are so many sites online that some web surfers may not even realize they’re coming back to the same site more than once — unless it stands out from others. Logo branding is a good way to increase brand recognition for repeat visitors. If the visitor remembers that he’s been to the site before, he’ll be more likely to come again.
Logos and Link Trades
A good company logo is also very effective when you write to web owners of sites in a similar industry with the aim of trading links. A logo gives a site a professional presence online so a link partner will be more likely to enter into a link trading agreement. If you provide link bait articles on site, a professional logo can increase the likelihood that other sites will link to your online content.