Conversion, Design & UX

How Web Design Increases Traffic To Your Affiliate Site


How Web Design Increases Traffic To Your Affiliate Site

  • How Web Design Increases Traffic To Your…
  • Design/Html/Css

    Three elements are crucial when optimization of your website is Design, Html and Css. They help you increase usability, structure website content and not to forget; make it look good. If you haven’t picked these important factors for a successful affiliate strategy it’s about time. You’ve come to the right place. Enjoy!

    How Web Design Increases Traffic To Your Affiliate Site

    Thursday, May 15, 2008

    There are two facets to web design: the website itself and what happens behind the scenes. There is more to web design than just placing pictures and choosing fonts. Some novice designers get so headstrong about designing graphic-intensive websites that they actually end up making the site less effective than if the site was spare and more streamlined.

    “If the site has too much to look at, you’ll reduce the amount of click-throughs, both within the site and to your affiliate links. With a website, it’s important to remember the mantra, “Less is More.””

    Here are some major ways that overloading a website with images can be a detriment.

    No. 1 — Overusing Bandwidth

    Most good-quality web hosts should be able to handle the bandwidth of a graphics-heavy site, but this is still something to consider. Remember, you have not only to consider the bandwidth of your own web host, but also the connection speed of your users. A site too overloaded with graphics can load very slowly for web surfers using a dial-up modem or even DSL.

    No. 2 — Complex Graphics

    In some cases, search engine spiders won’t even index the site if you use complex graphics program, such as Flash. This same issue applies to No. 1, as users may not be using Flash compatible software. No user wants have to download a new plug-in to view your site. Chances are if this is the case, the surfer will surf away.

    Only use this type of technology when it is becoming more commonplace. While, yes, you want your site to stand out, you don’t want to do this at the risk of alienating some users.

    No. 3 — Poor Navigation

    If the site has too much to look at, you’ll reduce the amount of click-throughs, both within the site and to your affiliate links. With a website, it’s important to remember the mantra, “Less is More.” If users need to click around to get information, rather than get it all on one page, they’ll be more likely to click affiliate links as well.

    Best Ways To Design A Website

    If you avoid the pitfalls of being too graphic intense, you can increase traffic. Visitors will be more inspired to click around and come back. Search engine spiders will accurately index the site and list it in search engines. So avoiding all of the above pitfalls will increase traffic by bringing in more search engine referrals and limit the amount of click-outs. Here are ways to increase traffic with site design:

    No. 1 — Number of Pages

    The more pages a site has, the more authority it has. This will increase inbound linking and the number of pages that will show up in search engines. Some Flash animation is not a bad idea, but you should mix it in with standard graphics and content, as these will index correctly.

    No. 2 — Proper HTML Coding

    The HTML used to display the graphics and content is also highly important. For example, the HTML title tag for an article should contain specific keywords in order for the search engines to accurately index the title. The same goes for a title tag of an image, as search engines index these as well.

    No. 3 — Internal Linking

    Establishing the success of a site not only rests on where it ranks in a search engine, but also surfer’s habits once they land on the site. Many site owners focus too much on affiliate links, without also concentrating on keeping people on the site. This can be done using links within content, so a web surfer will click on link deeper within the site, rather than going offsite to a third-party website. The longer a web surfer stays on a site, the more likely he or she is to click on an affiliate link or fill out a sign-up form.

    The idea is to be a repository of affiliate links and to become a trusted authority on a given topic. In addition to basic HTML coding, this is important for increasing web traffic and interest. It will lead to more incoming links from other sites, which will in turn increase your search engine ranking. What it comes down to is that the more professional your site is – both in appearance and functionality – the more traffic the site will get.