Improve Your Affiliate Marketing With Web Analytics Reports – Find the Best Affiliate Programs Here!
As more and more companies are establishing their businesses on the Internet, affiliate programs have risen in popularity as a strong internet marketing tool. Assigned affiliates get rewarded for directing traffic and potential customer to the company’s website. This is an excellent way to earn some extra cash on your website, as an affiliate. Learn all about it!
Improve Your Affiliate Marketing With Web Analytics Reports
Monday, May 19, 2008
After you have invested the time and energy into creating an affiliate marketing website, it is essential to keep an eye on site statistics in order to guide your future marketing efforts. Utilizing web analytics is one of the best ways to identify both your strengths and weaknesses. You can then tailor an improved marketing plan that attracts more website traffic and produces greater sales.
“Once you discover the source of the traffic, consider how you can implement the same techniques on other pages to boost your website traffic even more. Be sure there are links to other relevant website content on each page of your site in order to promote more page views per session.”
What exactly are web analytics? How can you use them to improve your affiliate marketing? This step-by-step guide offers the information you need to make sense of your website reports and to use the information for maximizing your profits.
Understand The Data Provided By Web Analytics
There are many different web analytics providers. Your website host may provide a number of statistics and analysis tools, or you might opt to use an outside provider such as Urchin or Google Analytics. In either case, always be sure to maintain and archive of all statistics reports. This extra step allow you to make direct comparisons over time in order to spot monthly and yearly traffic trends. Your chosen provider collects a variety of data about your website, including web logs, CGI logs and form email requests. In most cases, this data is immediately transformed into a usable format, often presented as a chart, graph or table. The following are just some of the information you should note each time you use your web analytics program:
This reflects the total number of visits received over a 24- hour period. While this number is important to note, it is also essential to consider your total website visits in relation to other factors, such as the number of link clicks, time spent on each page and page views per session. As an affiliate marketer, you goal should be to attract as many visitors as possible. Track your daily, weekly and monthly visitor totals carefully, and then set goals to gradually increase these numbers over time.
This represents the total number of page views that your website received. Tracking this number is a great way to analyze how many pages of your site are generating page views, and how many offers potential customers are looking at. Watch for page view trends that may indicate consumer interest in a specific product. If certain items earn more page views, consider creating more pages devoted to these products or even expanding your selection of those particular items.
Understanding where your website traffic is coming from is an essential part of your affiliate marketing strategy. Utilize web analytics reports to determine how your visitors are learning about your site. Look at how many users visit via major search engines, how many arrive via linking websites and how many are the result of direct traffic. The referrers listed on your Web analytics reports can help you determine which pages, products or features are generating the most incoming links.
Using Web Analytics To Boost Your Affiliate Marketing Efforts
Once you understand some of the major elements of your web analytics reports, it is time to start using this information to improve your affiliate marketing. Generally, it may take some time to start noticing trends that indicate a needed change in your marketing strategy. Start by looking at the most popular pages of your website.
If you notice a sudden spike in traffic on a certain page, take a hard look at that page to determine why it is performing so well. Is the page performing well in search results or generating traffic from links on outside websites? Once you discover the source of the traffic, consider how you can implement the same techniques on other pages to boost your website traffic even more. Be sure there are links to other relevant website content on each page of your site in order to promote more page views per session.
In addition to these basic factors, you must ask yourself a number of other important questions. Are users visiting during specific times of the day? Do viewers look at more than one page per visit? Is the majority of site traffic from search engines or outside referrals? As you consider this information, think about ways you can use what you learn to improve your affiliate marketing results. For example, if you notice that most of your traffic is coming from referral websites, you might want to consider increasing your search engine optimization strategies in order to draw in more search traffic.
Understanding web analytics may take some time, but learning to use this valuable tool can dramatically improve your affiliate marketing. By carefully evaluating your Web analytics reports, you can identify which areas of your website are performing strongly and which areas need additional work. Start using your website reports today in order to make the most of this essential affiliate marketing tool.