Conversion, Design & UX

Increasing Your Affiliate Marketing with Good Logo Design


Three elements are crucial when optimization of your website is Design, Html and Css. They help you increase usability, structure website content and not to forget; make it look good. If you haven’t picked these important factors for a successful affiliate strategy it’s about time. You’ve come to the right place. Enjoy!

Think of the major logos out there in the business world: Coca Cola, McDonald’s and the Macintosh Apple. All of these things have instant logo recognition. It’s a bit much to ask an affiliate marketing site to have this broad a degree of name recognition, but some degree of logo recognition is still possible. In fact, the logo is a vital component of any web business.

“After a web surfer lands on a website, the logo is the first thing he or she sees. At least it should be. It should convey a lot about what the site represents.”

After a web surfer lands on a website, the logo is the first thing he or she sees. At least it should be. It should convey a lot about what the site represents.

Do you want the site to seem more playful or professional? Do you want a mixture of the two? Make no mistake that logo design is demanding and you should not take it lightly. Once you decide on a logo, it should then be displayed within the website and all promotional materials.

How to Design a Logo

For affiliate marketers, you have two ways to go — design the logo yourself or hire an outside artist. One of the great benefits of today’s web-design software is that it makes it much easier to design logos and websites. Web templates actually come with a built in header. For example, if you are running a car products affiliate, you could choose a template with a picture of a car in the header.

At the same time, it’s important to avoid confusing a header and a logo. While the header is the first thing a web surfer sees, the logo is the main representation of the business. You can do this via a web design program or other design program.

If you don’t plan to design the logo yourself, you can outsource the job to a logo design firm. The advantage here is that the firm will design a series of logos and you can choose the one that best fits your business model.

Logos and the URL

Since it can be difficult to pin down a simple URL for an affiliate website, you can choose to create a brand name that is not a direct reflection of the URL. This is not ideal, however, so you should try to design a logo that’s a direct translation of the URL, if possible. This will increase brand and name recognition. For instance, look at this site — the URL and the name are the same, “Affiliate Tips.” Branding the logo and branding the URL go hand in hand.




Increasing Your Affiliate Marketing with Good Logo Design