On site SEO – The importance of keywords
Search engine optimization is a broad subject and you have a lot of ground to cover. But don’t worry, whether you’re confused about content linking or what keywords to use, we’ll help you to become the SEO expert you were born to be. Learn everything you need to know through our articles.
On site seo – the importance of keywords
Friday, Jan 4, 2008
On the quest for higher rankings in the search engine you should always start with what is called “on site SEO”. By building your website in a correct and optimized way, you give the search engine the best possible chance of seeing what your site is all about. This is an article in the ON SITE SEO series and focuses mainly on the importance of keywords.
“The website might look good on the outside, but if the code doesn’t contain all the right information in the proper order it will only make it harder for e.g. Google to scan it, categorize it and rank it.”
No sloppy work
There are many ways to go about when making your website. And if you’re new to programming chances are pretty high that you’ll find an ready – made solution on the web. Stop right there. The importance of a correct and well-written code can not be stressed enough. The website might look good on the outside, but if the code doesn’t contain all the right information in the proper order it will only make it harder for e.g. Google to scan it, categorize it and rank it.
THE IMPORTANCE OF KEYWORDS
The cheapest and often the most effective way to market your website is through a search engine. So if you don’t have a massive advertisement budget, listen up! Like any other marketing strategy you primarily have to define your target group. A group of people that simply might find your website useful. You then have to figure out what kind of keywords to optimize; what key phrases your target group might be using when searching for information on the Internet. If you’re selling e.g. flowers your target group might use keywords such as, florist, roses or bouquet. Ask around, talk to people for suggestions of keywords. Remember, sometimes it can be valuable to implement misspelled key phrases on your web page. This may result in higher ranking in the search engine if somebody types in a keyword incorrectly. E.g folwers instead of flowers.
The final step is then to implement selected keywords into your webpage content.
Below you will find a list of places where you should implement your keywords.
- Body text – make sure that the keywords are included in the body text. Though it’s important that they don’t occur too often. The search engine might define the content as spammed, banning your web page, if the keyword appears in every second sentence.
- Meta Description and Keywords – this is an important source for the search engine to gather information about your web page. The more time and effort you spend on formulating a good meta description the better. It will not be time lost.
- URL, Title Tag, Alt Tags, Headers – do not use the same keyword in all contexts. Your creativity and language skill will be tested, we know! This is vital to avoid being penalized of the search engine.
By figuring out different keywords that people might use when googling the web you’ve come a long way. But keywords are in the end only words. It’s when words form into meaningful sentences, articles, tips and information you can expect increased traffic to you website.