Forex trading is a very specialized field and successful affiliates treat it as such. Knowing the ins and outs so that they get the most mileage out of the affiliate sites they build.
Forex programs can be very lucrative for affiliates, but you’ll need to take some care when choosing what Forex programs to work with.
Popular Forex programs
Like any affiliate niche, there are good and bad Forex affiliate programs, ones which offer more support as far as tools and content for affiliates to use, and other factors to consider.
$200 – $400 CPA
Currencies, Crypto, Commodities and Metals
Easy Markets Affiliate Program
forexAffiliate is the affiliate programme of easyMarkets, a regulated broker giving thousands of traders access to the global financial markets. They are one of the longest running and most profitable financial affiliate programmes worldwide.
Nice things for affiliates:
✓ 25% Conversion
✓ Prompt Payments
✓ Regular Incentives
✓ Wide Range of Marketing Tools
⭐️ Rated as “Excellent / Five stars” on Trustpilot.
Join at: partners.easymarkets.com
Commission types: CPA, Dynamic CPA, RevShare or Master Affiliate
Forex, Crypto and CFDs
✓ Landing Pages
✓ Direct links
Avapartner Affiliate Program
Avapartners has nice banners and landing pages. However we couldn’t get the widgets to work, on the other hand we didn’t contact our affiliate manager.
If your website dedicated to finance, it’s a no-brainer to register at aff.avapartner.com.
Commission: CPA $1 – $2000 depending on first user deposit (DCPA)
✓ Trader’s calculator
✓ Economic calendar
✓ InstaForex news feed
✓ Over 40 tools in total!
InstaForex Affiliate Program
InstaForex has one of the most impressive affiliate programs we have ever seen. With over 40 tools for promoting the program! Including “InstaForex TV”.
If you have your own website dedicated to finance, then register as Webmaster and get a substantial income from your website regardless of its traffic. partners.instaforex.com.
Base Commissions: 25% RevShare or $200 DCPA
Stocks, Currencies, Crypto, Commodities and ETFs
✓ Landing pages
eToro Affiliate Program
“All users are equal All the financial information in the community is equally accessible to all members of the network.” says Etoro, which is really nice that they spell it out. This is a good thing to use in your promotions.
Minimum payouts for affiliates are: eWallets is $100 and via wire transfer $500.
Things to promote:
✓ 20 Supported Languages
✓ 250 Trading Instruments
✓ 4.5M Users Worldwide
Commission: $100 – $500 depending on market
Stocks, Currencies, Commodities and Crypto
✓ SEO Content
✓ Landing Pages
✓ Mobile Creatives
Markets.com Affiliate Program
Markets.com got its start all the way back in 2008 and has been in leader in online trading ever since. With that name, how can you lose.
Things to promote:
✓ Risk-free demo account.
✓ Minimum first time deposit of only $100.
✓ Live free trading seminars around the world.
Nice things for affiliates:
✓ A dedicated affiliate manager
✓ Sophisticated optimization, analysis and online reporting systems
✓ A flexible, generous commission plan – rewarding quality and quantity
How to Build Good Forex Affiliate Sites
Forex trading is a very specialized field and it can by highly regulated. If you want to be successful in the field it really pays off to know more than the competition about how Forex really works.
The Google update known as YMYL (Your Money or Your Life) has made it harder to rank, but also weeded out a lot of the competition.
Who’s Your Customer
The first (and most obvious) tip is to know your customer. The typical Forex trader tends to be young and very aggressive as far as their tolerance for risk, so you’ll want to keep that in mind when building your affiliate sites.
Forex traders tend to be pretty savvy, usually transitioning from investing in mutual funds or stocks to trading options and then moving on from there to trading futures or Fx.
Since your target audience is more sophisticated, you’ll want to tailor the content on your site to match that. Don’t waste time explaining very basic financial concepts, as the typical visitor to your site interested in Forex trading is far beyond that level.
Adding Applications and Tools
Like other investing niches, forums or chat applications can be a great addition to your Forex affiliate sites.
Investors and traders often feel very isolated and love to get feedback from other people as far as potential trades or outlooks.
Forums can be a great way to add stickiness to your Fx affiliate sites as far as giving visitors a reason to keep coming back.
Keep in mind that traders can get all the quotes and charts and slick tools from their Forex broker’s site. Try to think outside of the box and offer things that they won’t find there, such as community features, private messaging applications, chat, blogs, etc.
Forex Affiliate websites and SEO
Last but not least, you’ll really need to focus on SEO and keyword research if you want to succeed in the competitive Fx affiliate world. With big potential profits come lots of competition.
If your site is new it might be best to start out with “small keywords” with less competitions, create great content and then go for the bigger terms.
Make sure all of your content and pages are built with an eye towards SEO and that you’re able to target a wide variety of keywords.
Try to structure your sites so that you can add more content over time without looking like you’re artificially tacking on pages just for keyword purposes. Providing in dept reviews of various Forex brokers can be a good way of doing this.
What to Look for in a Forex Affiliate Program as a webmaster
It’s tempting to just jump into building your Forex affiliate websites, but the real first step to success is to first find solid affiliate programs to work with.
How to Find Forex Affiliate Programs
Forex affiliate programs are typically offered by Forex brokers, so it’s very important to do some research on the broker offering the affiliate program.
Stick with reputable brokers that have been in business for years and don’t be lured away by slightly higher commissions from newer Forex brokers with no real history to point to.
Based on the country they operate in, some Forex brokers are regulated, which is usually a sign that they’re an established, trustworthy broker.
Check to see what sort of information they have on their website; the more the better, as far as details on the company’s history, a prominent address and phone number, and financial reports of their own business if they provide them.
Trying Out The Product
The next step is to try out their trading platform, as most offer free demos to let you kick the tires of the platform that customers use to trade.
Remember, your long-term success as a Forex affiliate is tied to working with a solid Forex broker with a well-designed trading platform, as that’s what will encourage potential customers who click through your affiliate links to create a Forex account.
Put yourself in the shoes of a customer and test out all of the features of the trading platform to see how it stacks up to other Forex brokers. Check out various forums for affiliate webmasters to get feedback on how much support affiliates get from various Forex affiliate programs.
Pay attention to things such as what tools or promotional content is provided to affiliates, if dedicated affiliate managers are assigned to affiliates, and what kind of stats and tracking tools are provided.
The best Forex affiliate programs realize that affiliates are key to their success, so the level of dedication and support they offer affiliates is usually a good indicator of programs that will be good to work with.
Commission Structure – CPA or Revenue Sharing
Last but not least, check the commission structures offered and pay close attention to the fine print. Most good Forex affiliate programs will offer you a choice between CPA plans or revenue sharing plans.