We asked Chris Felton, of OneNetworkDirect, if he could tell us about how to write a top web page title. We would like to thank him for his help and here’s what he had to say.
When creating your affiliate site you spend a lot of time finding images, creating links, designing pages and filling the site with content. While all of this is important, you should never forget to put some effort into your web page title as well.
The reason for this is that from a SEO (Search Engine Optimization) perspective, you could increase your amount of visitors and that means, in most cases that is, more affiliate earnings.
A good title is easy… a great one, not so much
Creating a great page title is not as easy as it might sound, as you have to write for two audiences – people as well as for search engines.
Search spiders recognize title tags as one of the most important things when it comes to ranking web pages; so make sure that they’re created with this in mind. People typing in keywords on search engines get a list of the most relevant web pages and the page title (the blue links) will be the first thing they see.
Web surfers will click the links they find to be the best match to what they’re looking for. As you’ve probably already noticed, the keywords in these links will be in bold – create a list of your most important keywords!
Feed the machine
Don’t forget that machines are nothing but machines – they won’t for example, understand if you’ve written a witty joke or something sarcastic in the page title.
For search engines, it’s all about keywords and trying to find a perfect match for their users. Try to think about what your visitors might be searching for and then use these keywords in the title. The first stop should be the Google realists page, the SERP. What’s ranking already, just copy and improve on the winners. Then visit other similar affiliate sites and have a look at what words they’re trying to optimize.
If you need some help, there are a few good keyword research tools that you can use for free; for example, Google Adwords Keyword Tool and KeywordMax Keyword Builder.
There are many things to be done with a homepage when working with SEO, and one of the easiest and most rewarding things is having top optimized titles. Take the time required to learn all about it – it will be well worth the effort!
By Chris Felton
Senior Analyst, Strategic Marketing