Read This Guest Article by Chris Felton of oneNetworkDirect
As more and more companies are establishing their businesses on the Internet, affiliate programs have risen in popularity as a strong internet marketing tool. Assigned affiliates get rewarded for directing traffic and potential customer to the company’s website. This is an excellent way to earn some extra cash on your website, as an affiliate. Learn all about it!
Increase AOV with real Exclusive Offers
Wednesday, Sep 10, 2008
Incentive marketing is a great and often vital part of affiliate success. To be able to offer a unique opportunity to purchase a product is affiliate marketing in a nut shell. But what happens when your offers are live and are generating traffic, but no income? When it comes to offers, it’s all about separating the unexploited, potentially lucrative offers from the overused. – Our thanks to Chris Gelton of oneNetworkDirect for this article!
“When it comes to products and general consumption, there is a general misconception that only the price matters.”
This is a common problem for many affiliates, especially for those enrolled in an affiliate network. You get your offers, not asking yourself the obvious question; how many other affiliates of this network are using these offers? An easy and quick solution to this problem is analyzing your competition, and evaluating the strength of your offers. Google to see if the coupon you are planning to promote is already established on the web. Chances are, that a majority of the affiliates in the network have seen the possibilities in the same offers, and are already promoting them.
Finding an “Exclusive Offer” is for many affiliate’s a constant quest; but the definition of exclusive varies depending upon where it’s offered. Affiliate networks normally define their offers as exclusive, but not so much solely to you, but rather for the whole network. And when there are more than hundreds of thousands of affiliates to share that exclusive offer, some how it doesn’t feel so exclusive anymore.
Knowing that you have found a truly exclusive offer, which offers what it promises, is the key to making real affiliate money. In the end, it’s all about basic research. Don’t trust networks or programs to tell the truth. For example, if your exclusive offer is based on the promise of the lowest price, there are several sites where you can double-check this. Froogle.com or Pricegrabber.com are two excellent price comparison websites.
But getting lowest price is not the only incentive and far from the best one. When it comes to products and general consumption, there is a general misconception that only the price matters. Offer the lowest price and you’ve got yourself an exclusive offer. Right? Wrong! The alternative to this is not offering the best prices, but the best collection of products. Products that together create an exclusive bundle. You will perhaps sell less in volume but undoubtedly increase your Average Order Value. Far from all networks and programs offer such coupons, but if you find one that does, be sure to stick to it. That is to say, if it’s properly exclusive.
By Chris Felton
Senior Analyst, Strategic Marketing, oneNetworkDirect