The Secret of Finding Profitable PPC Keywords
When it comes to earning money through affiliate programs there are several ways to get paid. One of the most common is PPC, pay per click, a good payment alternative to secure your profit. For every unique click on your link or banner you’ll earn a fixed amount. Learn everything you need you know about PPC affiliate marketing and other issues regarding it through our articles.
The secret of finding profitable PPC keywords
Wednesday, Jan 20, 2010
PPC is an investment, both in time and money. You can’t afford to make a lot of mistakes so it pays to know right from the start what keywords are your best bet. And while some PPC advertisers experiment with keywords using actual campaigns, you can save a lot of money by applying these 5 PPC keyword research tips before you launch your campaign.
“PPC is great way of converting customers, if you use the right keywords”
Not all keyword research is the same
Before you dismiss keyword research because you’ve done it before, you need to remember that SEO keyword research is actually quite different from PPC keyword research.
SEO Keyword Research
PPC Keyword Research
High volume keywords (at least 1500 monthly searches)
Volume not important
Diverse keyword phrases to cover all traffic streams
Narrow keyword selections to focus on something specific
Keyword intent not important
Commercial intent to focus on buyers, not just people looking for free advice
It’s important to be clear on this point. The approach you’ve used for building up SEO organic traffic for your website won’t work for PPC.
#1 Buyer keywords
You need to use keywords that have commercial intent, which means that the keywords used indicate the person is looking to buy, or is implying they are willing to pay for a solution to their problem.
Keywords that have commercial intent include phrases that use words such as “buy”. That’s an obvious one and I’m sure you can think of more that relate to the sort of people who are happy to hand over their credit card details rather than those just looking for free stuff.
While on the subject of focusing on buyers, a tip to weed out non-buyers even further is to include some negative keywords. Negative keywords are words that will prevent your ad from being displayed. For example, if you were bidding on “SEO software” you might add negative keywords such as “bittorrent”, “limewire” or “cracks” as people using these words are generally looking for free stuff.
#2 Urgent keywords
Sometimes a keyword phrase indicates that the person has an urgent or desperate problem they want fixed now. It might be something that’s painful, embarrassing or urgent. For example, if someone is searching on “Save my marriage” there’s every chance it’s an urgent problem they want fixed in a hurry and more likely to purchase something that could help instead of casually searching for free advice.
Other urgent keywords include: Fix, Stop, Repair, Quick, Cure, Remedy or Fast.
By working these words into your phrases you can target people who are desperate enough to want to purchase something to fix their problem.
#3 Product names + “review”
PPC keyword research allows you to focus on very narrow keyword phrases, also known as long tail keywords. Long tail keywords are often used by people who know exactly what they want and are at the stage of preparing to buy. They are just looking for some reassurance the product is good, and a product review offers them that peace of mind.
Consider bidding on popular misspellings of the product name as well. Use the Google Keyword Tool to research the phrase to see variations you could add to your ad group.
On the subject of product names it’s prudent to add that some merchants won’t allow affiliates to bid on their trademarked product names, and in many countries outside the US and UK, it is not permissible to bid on these trademarks anyway.
#4 Author names + “review”
Similar to product names, author names are also a narrow, long tail keyword that is used by people getting close to buying. It can also be used by someone who has bought one of the author’s products, was impressed with it and is now looking for additional material from the same author. In both cases, they are good buying keywords.
The great thing about both author and product name keywords is that often the searcher doesn’t require a lot of persuasion to buy. They are often at the cusp of buying and a positive review or free bonuses can be just what’s needed to convert them.
#5 Spy on your competitors
Why reinvent the wheel when you can just take notes on what successful competitors are bidding on and follow suit? But how can you do that? It would seem like a lot of spade work to track specific advertisers, find out what keywords they’re bidding on and track their progress.
I’m a firm believer in letting the machines do the heavy lifting and in this case there’s a free SEO software tool called Traffic Travis. It will track who is advertising for a specific phrase, how many advertisers there are, the most popular websites for the phrase and even display the ad to give you some ad-writing inspiration.
But the real beauty of Traffic Travis is that it allows you to know which keywords advertisers are sticking with, indicating it’s obviously profitable. By tracking a phrase over time, such as a few weeks or a month, and seeing if there are no, or very few, changed advertisers then you’ll know it’s a money-making PPC keyword!
Start slow and go from there
PPC is easy to get started with but can take a while to master. There’s every chance you’ll lose money but you can also be extremely profitable as well. So if you’re just getting going with PPC take it easy. Being cautious is the key. Keep your budget low and test the water with a few different phrases and ads, monitoring their performance closely and tweaking them.
In summary, it’s all about having the best performing or, more accurately, the most profitable ad you can for your campaign. Applying the five tips we’ve mentioned here should help you reach that goal.
About the author
Simon Slade is the CEO of Affilorama, an affiliate marketing training portal that offers free video training, education, and affiliate tools to both beginning and advanced affiliate marketers. AffiliateTips would like to thank Simon for taking the time to share his valuable knowledge with our readers. Affilorama is a great site and definately worth a visit