Word of mouth marketing is a highly effective promotional strategy that involves utilizing the power of personal recommendations to sell products and services. According to one recent consumer survey, more than 75 percent of buyers trust consumer recommendations over any other type of advertising. This means your target audience is more likely to trust the opinions of another consumer than advertising in any other form, including print, television, radio and online ads.
“By building a reputation with your customers, and then getting people to start recommending your business to other consumers, you can dramatically increase your online visibility, audience size and sales profits.”
Why exactly is word of mouth such an effective marketing method? It comes from a trusted source. Due to the highly competitive nature of affiliate marketing, capitalizing upon this trust can be essential for the long-term success of your business.
Buyers are becoming increasingly savvy, which can make it even more difficult for marketers to carve out a place within their chosen niche. By building a reputation with your customers, and then getting people to start recommending your business to other consumers, you can dramatically increase your online visibility, audience size and sales profits.
Table of Contents
Word Of Mouth Puts The Consumer In Control
One reason why word of mouth is such an effective marketing method is that it places consumers in control of the message. The Internet allows buyers to quickly share information via websites, blogs, social bookmarking sites, instant messaging, discussion boards and cell phones. Once users find something of interest or value, they want to immediately share it with friends, family and online social networks.
This can be an intimidating thought to many business owners, but you can ensure your word of mouth is good by always proving great products, service and customer support. However, be willing to face up to bad customer reviews. If consumers start expressing negative views of your affiliate marketing business, look for ways to remedy the situation.
Word Of Mouth Message Are Often More Relevant
Since word of mouth marketing is often passed on through intricate online communities, the content of the message is often more relevant to the needs of the viewer than many other traditional forms of advertising. Potential buyers who learn about your affiliate marketing offers through an online community are far more likely to arrive at your site already pre-sold on your offers. In many ways, this word of mouth contextual marketing help to “pre-qualify” potential buyers to receive more information about your products and services.
Word Of Mouth Has The Potential To Go Viral
Viral messages spread from user to user with amazing speed and market saturation. If your word of mouth marketing efforts “go viral,” the message about your affiliate marketing business can spread to an enormous number of potential customers in a relatively brief period of time. This form of marketing is highly effective and has the additional advantages of being almost entirely passive and costing very little. Once a great word of mouth message starts, it will often spread with little or no further effort on your part.
Word Of Mouth Has a Ripple Effect On Your Other Advertising Efforts
Another reason why word of mouth is an effective marketing method for affiliate marketing is that it can have a significant impact on the effectiveness of your other marketing campaigns. Once potential customers have heard about your business from other consumers, they will be much more likely to click on a banner or text ad. By increasing the online visibility of your business, word of mouth marketing boosts the overall credibility and trustworthiness of your brand.
Word of mouth marketing can be an effective tool for your business, but only if you understand how and why it works with online marketing. By tailoring your word of mouth efforts to suit the needs of your audience and highlighting the strengths of your business, you can dramatically increase the power of your online marketing efforts.