According to the report almost 47 per cent says the biggest challenge is the fact that merchants do not or cannot supply affiliates with proper resources, while 27 per cent means that the hardest part is restricted budgets. Another 29 per cent claims the recruitment of affiliates to be the biggest problem.
Research manager Mark Kuhillow comments: "With budgets being reduced as a result of the economic situation, this has had a direct effect on the traffic and sales merchants and agencies have received through the channel."
