We’ve all heard tales of people winning huge jackpots in casinos, and it’s no secret that the casinos themselves basically print money over time, with the odds in the long run very much stacked in their favor.
What a lot of people don’t know, though, is that with a little marketing savvy and some very basic HTML skills is that you can get a piece of the casino’s action by serving as a casino affiliate for online casino operators.
Below you can find objective reviews of the best casino and gambling affiliate programs online.
Casino and Gambling Programs
✓ Deal types:
Revenue Share, CPA and Hybrid
Referred players
✓ Games
Lotteries
✓ Promotion Tools:
Dynamic banners in 14 languages, mailers, widgets, video ads, pop-ups
✓ Countries:
More or less world wide
The Lotter Affiliate Program
On theLotter.com people can play flagship lotteries like the US Powerball, Mega Millions, EuroMillions and EuroJackpot, regardless of where they are.
Nice things for affiliates:
✓ High Conversion Rates
✓ Get paid via Skrill, PayPal, Neteller, Webmoney, or Bank Transfer
✓ Personal affiliate manager
✓ Wide Range of Marketing Tools
Join at: thelotter.com
✓ Deal types:
Revshare 30-40%, CPA, CPL
10% of referred affiliates
✓ Games
Casino, Bingo, Sports Book, Lottery, Financial
✓ Sites:
CasinoRoom, Cashmio, Casumo, Ikibu, Kaboo, Rizk, Unibet and more
✓ Promotion Tools:
Tracking link, Text material, Banner material
✓ Countries:
More or less world wide
Matching Visions Affiliate Program
Matching Visions has been in gaming industries for more than 12 years. As a publisher, you have access to 100+ brands at once. It will make your life much easier, and more profitable.
Nice things for affiliates:
✓ 1 login. 1 payment. 1 point of contact
✓ 100+ brands
✓ 500+ campaigns
✓ Exclusive campaigns & promotions
There are missions available every month. At the end of the month the affiliate has driven the most new players (FDP / NDPs) will get an nice one time payment on top of your earnings. This sum is typically €1500 to €4000! There are also cash prices for the 2-5th driver of new players.
Join at: matchingvisions.com
✓ Deal types:
Revshare 30% – 50%, CPA & Hybrid
Referred affiliates
✓ Games
Casino
✓ Sites:
10
✓ Promotion Tools:
Tracking link, Text material, Banner material
✓ Countries:
Excluded Costa Rica, Israel, France and Netherland Antilles
Affiliate Edge Affiliate Program
Affiliate Edge started in 2005 and has been used by BeSoftware since then, admitting players from the United States and Canada specifically.
Nice things for affiliates:
✓ Profitable revenue shares
✓ Program for sub-affiliates
✓ A fantastic support system
Affiliate Edge makes use of a variety of services and techniques to keep its affiliates informed and engaged. In comparison to other casino networks on the market, they have built a basic sign-up affiliation mechanism where affiliates can take advantage of the top gambling sites, a good sales commission structure, and a reliable support system.
Read our full review or join directly at: affiliateedge.com
What is Casino Affiliate Marketing?
Casino affiliate programs are based on a pretty simple idea: they give online casino affiliates all the tools and incentives they need to go out and find new players for the casino.
Affiliate marketing is a marketing approach that encourages website owners and marketers to promote various online products and services, including poker and casino sites.
For casino sites, affiliates get paid for every new player that they refer, that creates an account and starts playing at the casino.
A casino affiliate program will typically let you choose how you’d like to get paid, including options for a one-time payment for every new play you refer (CPA), a percentage of their net losses each month (rev-share), or a combination of the two.
Tips for Online Casino Affiliates
As far as what you need to get started, it’s really pretty simple.
Read the reviews here of the best casino affiliate programs, and decide what casino site you’d like to serve as an affiliate for. Fill out an application for their program and once you’re approved you’ll be well on your way, as they’ll provide you with tips and tools to help you start promoting their casino.
Most casino affiliate sites give you marketing materials such as banners, graphics, and email links to use, all of which are linked and tracked to your account so that you get credit (and get paid) when new players click through your links to the casino and sign up and play.
They also provide you various options to get paid, so that you can quickly and easily reap the benefits of all your hard work promoting their Site.
Casino affiliates and the UIGEA
Like their poker affiliate brethren, US-based casino affiliates are in a bit of an awkward spot. While they’re simply building affiliate websites, or operating forums, or simply displaying banners and other marketing material, they’re also caught in the crossfire as the US government steps ups its efforts in recent years to prevent US citizens from playing at online poker sites or casinos, activity that the US government considers illegal.
Online poker and casino sites quietly operated in a gray area of the law for years in the US. While the US government evoked the Wire Act (which made placing sports bets over the telephone illegal) to claim that online gambling also was illegal (due to the fact that the Internet uses the same infrastructure that telephone calls are routed through), there was no real legal precedent for that claim.
Millions of US players gambled at online casinos (which were all legally operated and licensed by companies in foreign countries) and exactly zero were ever charged with a crime. Online casinos marketed freely to US players (as it was their single largest market worldwide), with many affiliate marketers promoting various online casinos due to the generous commissions and general demand.
UIGEA
In late 2006, however, the UIGEA act was passed in the US, which changed the legal landscape for online gambling in the US. While the real purpose of the UIGEA was to force US banks to take an active role in preventing funds from being transferred to and from US citizens and online gambling sites, it did broadly address other areas of the industry, including very vague language to the effect that any online gambling company and its employees can be charged for knowingly marketing to US citizens.
In the wake of the UIGEA some poker and casino affiliates did exit that line of business, choosing to be safe and wait and see exactly what the impact of the legislation would be, how it would be interpreted, and if the US government would ever actively pursue charges against anyone in the affiliate business.
Conclusion
Fast-forward three years to today and, for all intents and purposes, the legislation has proven to be a non-factor for casino affiliates. Not only has implementation of the UIGEA been delayed multiple times due to its confusing and uncertain language, but the US government has obviously had much more pressing issues to deal with, instead of trying to criminalize the act of serving as a casino affiliate.
There are still no legal precedents nor any attempts to charge US-based casino affiliates with any crime for promoting online casinos. The language of the UIGEA is still confusing and vague, and there has been no attempt whatsoever to argue that casino affiliates are in fact employees of the programs they promote, which is the only possible way that casino affiliates could be considered to run afoul of the law.
While you should obviously consult with an attorney if you’re concerned about the legality of acting as a casino affiliate in the US, there’s pretty much zero evidence to point towards any possible legal ramifications for serving as a casino affiliate in the US, based on either the UIGEA or older legislation such as the Wire Act.
Table of Contents